HBO MAX FACETIME UPGRADE

When was the last behavior-shifting new Apple product launched, the type that gets absorbed into a daily fixture? It certainly hasn’t happened since Jony Ive left in 2019.

HBO MAX FACETIME UPGRADE

Right now, though, it’s offering a marginally sleeker upgrade to a decidedly uncool-looking genre of headset.īut that would be its heaviest lift yet, and Apple isn’t the same company it used to be. If Apple had found a way to make a mixed-reality headset that functioned more like regular glasses, maybe.

“But the Vision Pro is also unlike almost every other modern Apple product in one crucial way: It doesn’t disappear.” Instead, Goode wrote, the device settles onto your face, hides your eyes, “sensory organs that are a crucial part of the lived human experience.” The same was true of all virtual reality headsets and augmented reality glasses, she conceded, but the Vision Pro marked the first time an Apple product had made such an intrusion into people’s lives. “Every successful Apple product of the past two decades has disappeared into our lives in some way-the iPhone into our pockets, the iPad into our purses, the Apple Watch living on our wrists, and the AirPods resting in our ears,” my colleague Lauren Goode wrote this week, after demoing the device at WWDC. It doesn’t augur the future so much as suggest that Cupertino doesn’t have a clear view forward.

It’s a rare misfire, and a sign that Apple is losing its ability to turn tech-geek novelties into normie must-haves. This is not a “revolutionary” gadget, no matter how confident Tim Cook looks when he says it is.

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